Eric Ries gained momentum for his book The Lean Startup by first starting a blog on the subject and accruing many followers. In a sense, he was following his own advice for the entrepreneur - to be able to follow a process rather than just jumping in first with a product.
While reading Lisa Gansky's book The Mesh, written in 2010, it struck me that her message is even more relevant in 2012. The concept of the book is that we have entered a new era in business, where many companies are now built on network-enabled sharing, rather than specifically owning a product. The strategy is to sell the same product multiple times, as with car-share companies or a service.
In this issue, we are looking at Guy Kawasaki's bestseller of the year, Enchantment - the Art of Changing Hearts, Minds and Actions. It is not a book about manipulating others to follow your way; it looks more to winning others over by "enchanting" them, by having them see the positive attributes in you or your business that are honest and committed.
Gary Vaynerchuk, the wine seller who became an internet sensation with his Wine Library and his books on wine, has expanded his writing to a book about the impact of Web 2.0 on businesses and consumers today. His book, The Thank You Economy, is a compelling and good read and has been a best seller due, in part, to Vaynerchuk's own clever self-promotions on Twitter.
A new feature of our newsletter, that we will periodically include, is a small book review on a book that contains relevant information or forward thinking for small and medium sized businesses and the world of technology. Please contact us at 
This issue features a review of Steve Jobs by Walter Isaacson, an appropriate choice for an IT company and one that resonates for many working business or other career paths, aiming to make a difference and achieve excellence. Jobs approached Isaacson years ago to write a biography, but the author held back, believing that there was still more of the story for Jobs to live.
In looking at books to review for our end of year edition, we found Great by Choice to be the kind of motivating book that lends itself to end of year reflection and inspiration. Jim Collins is known for his best-selling business book Good to Great (2001), which studied what made companies great over an extended period of time according to seven defining characteristics. Collins has followed up with a sequel, written in collaboration with Morten T.
This newsletter's book review features Different, the bestselling book by Harvard Business School professor, Youngme Moon. She has received numerous awards for her teaching and publications, bringing an entertaining and innovative outlook to the world of business, especially marketing, as we move forward into the 21st century."It is difficult to get good support services from some of the tech companies. You are the exception."
Book Reviews
Book Reviews
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