We have reviewed Daniel Pink's best-selling books in previous blogs, and his latest book, To Sell is Human, is another look at motivation and business in an ever evolving and techological world. It is also a book about the salesman in all of us and of maintaining integrity in whatever we are "selling," as it benefits us all.
An interesting book choice this holiday season for the person interested in tech, history or business is The Makers by Chris Anderson, the Editor in Chief of Wired Magazine and founder of 3D Robotics, his company based on the philosophy of his most recent book.
You may have read our book review of Enchantment by Guy Kawasaki, the guru of writing on Apple and author of many business best sellers. Kawasaki has been a leader in jumping on the social media bandwagon, having over half a million followers on Twitter, alone.
Did you know that daydreaming or having ADHD could actually be beneficial to your creativity, which in turn could help you in many careers, such as business, advertising and science?
Eric Ries gained momentum for his book The Lean Startup by first starting a blog on the subject and accruing many followers. In a sense, he was following his own advice for the entrepreneur - to be able to follow a process rather than just jumping in first with a product.
While reading Lisa Gansky's book The Mesh, written in 2010, it struck me that her message is even more relevant in 2012. The concept of the book is that we have entered a new era in business, where many companies are now built on network-enabled sharing, rather than specifically owning a product. The strategy is to sell the same product multiple times, as with car-share companies or a service.
In this issue, we are looking at Guy Kawasaki's bestseller of the year, Enchantment - the Art of Changing Hearts, Minds and Actions. It is not a book about manipulating others to follow your way; it looks more to winning others over by "enchanting" them, by having them see the positive attributes in you or your business that are honest and committed.
Gary Vaynerchuk, the wine seller who became an internet sensation with his Wine Library and his books on wine, has expanded his writing to a book about the impact of Web 2.0 on businesses and consumers today. His book, The Thank You Economy, is a compelling and good read and has been a best seller due, in part, to Vaynerchuk's own clever self-promotions on Twitter.
A new feature of our newsletter, that we will periodically include, is a small book review on a book that contains relevant information or forward thinking for small and medium sized businesses and the world of technology. Please contact us at 
This issue features a review of Steve Jobs by Walter Isaacson, an appropriate choice for an IT company and one that resonates for many working business or other career paths, aiming to make a difference and achieve excellence. Jobs approached Isaacson years ago to write a biography, but the author held back, believing that there was still more of the story for Jobs to live.
As we continue to grow, we need a superior IT system that will grow with us, which is why we chose Waytek as our IT partner!
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